The internet is currently driving to Canada via Google Maps, and I’m along for the ride.

This is Internet Roadtrip, the next browser-based creation from Infinite Craft developer Neal Agarwal, which launched last week and has since picked up momentum.

1610 so-called “drivers” are currently online, traversing the highways of New England via images from Google Streetview that update every 10 seconds. Just as with internet phenomenon Twitch Plays Pokémon, viewers can collectively vote to determine which direction the car heads next.

Internet Roadtrip launched with its car initially placed upon the streets of Boston – there’s a handy map to show the virtual vehicle’s full journey to date – but after a brief foray to the city’s southern suburbs it has been driven north ever since.